Search engine optimization (SEO) uses techniques, strategies, tools, and tactics that help your website rank high on major search engines such as Google, Yahoo, Bing, etc. When carrying out search engine optimization, your goal should be to attract human visitors through natural means instead of paid. The more people visit your site, the more potential customers you have to sell your product or service.
What results can I expect?
This is a very difficult question to answer without clearly explaining what type of website you are trying to promote and what your existing marketing strategy looks like. However, it should be noted that improving SEO will help any site’s rankings in search engines. This means just one hour spent working on SEO will yield some results, even if they are minuscule. You must keep working at it just as long as you do not see improvements; otherwise, you’ll be wasting both time and money.
How does this apply to me?
So how do we measure our success in optimizing a website? There are four main things to look at.
Traffic refers to the number of visitors your site receives. This is usually measured in Google Analytics or similar tools that allow you to monitor your site traffic over time by tracking the source, keywords, and time spent on your page. This information can be very useful when analyzing what content has attracted high traffic numbers and how this could be replicated elsewhere on the website. This article provides some excellent insights into measuring your progress.
Engagement represents how long people spend viewing the site before leaving again. High traffic doesn’t necessarily mean high engagement. Engagement is measured by studying the average amount of time spent on your page and how this changes over a while. You can also study where people spend their time on your website, which pages they visit, and so forth.
Sales/conversions show how many visitors buy something from your site or sign up to an email list after visiting it. This is usually measured using Google Adwords conversion tracking code. This will tell you exactly what keywords were used that resulted in sales or registrations through click-through rates.
Reputation/backlinks tell you how influential and trustworthy your website is viewed amongst search engines and real customers. Backlinks are essentially links pointing back towards your website from other websites. Search engines see this as a vote of confidence in your site and may rank you higher because of it. It’s important to note that while these links should come naturally through being great at what you do, there are other ways to get them. (www.rankno1.co.uk)
What SEO skills do I need?
This varies from person to person, but a few basic tips should always be kept in mind.
Content is king. People will only pay attention to you if you give them something worth looking at. Make sure your content provides value, whether it is news, research, or an opinion piece. Write about what interests people so they will share it with others which can lead to organic backlinks. Find out what has attracted the most attention on social media to date so you can replicate it. (https://www.rankno1.co.uk/seo/)
Maintain a fast site speed. Google is looking for websites with good page load times as they indicate the quality of your site. This will ultimately result in better rankings.
The more you know about the technical side of SEO, the better off your marketing campaign will be. (https://www.rankno1.co.uk/seo/london) Make sure that you have a clear understanding of what search engine optimization is and how it works, and that you can harness its power to drive up sales for your business.